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What Is Double 11 In China

Nov 12, 2020

What Is Double 11 In China


China's online retailers are gearing up for Double 11, the country's annual online shopping festival, which takes place on November 11. As the Chinese e-commerce giants prepare for the biggest shopping day in their history, competition is starting to run out. 

    

The event, also known as Double 11, is designed to celebrate people who are not in a relationship. , as it is also known in China, with the date written one by one, one by one, and one by one. 

    

It has become known as a holiday, and Alibaba has seen it as a popular holiday. In 2009, Alibaba launched Double 11, the world's largest online shopping platform, as well as its first online store. Alibaba had flagged Double Eleven as a brand in 2012, seeing it as the perfect name for the holiday, known in China and the US as Double 12. 

    

In two months, the double shopping world will be on the horizon, branded as a global shopping party. There are events to celebrate, such as the annual Double 11 Shopping Party in Beijing, Shanghai, Beijing and Hong Kong. 

    

Chinese products sold by Taobao to foreign buyers also took part in Singles' Day 2016. Alibaba's 2016 revenue was $5.7 billion, with customers buying goods from 168 countries. 

    

According to Bain's Double Eleven consulting firm, China's e-commerce site is visited more than the entire Brazilian population. On November 11, more than two billion Chinese will log into Tmall at the same time. The advantage of Singles' Day is that it is the biggest single day of the year in terms of traffic to the Taobao website. The Chinese tend to go with the flow, and that really helps to increase the site's visitor numbers and revenue. 

    

In 2009, the online retail giant Alibaba launched Double 11, an online shopping festival that has become a major shopping event in recent years. The Double Eleven festival had sales of more than $1.5 billion, more than double the total sales of Singles' Day. Since then, Double11 has become one of the most popular shopping events in the world's second largest economy. In 2009, Alibaba invented the "Double Eleven." Also known as "Singles' Day," the trade fair takes place on November 11. 

    

Indeed, the Chinese e-commerce giant said its sales had surpassed $1 billion in the first eight seconds of Singles' Day. 

    

Alibaba also said it had turned 100,000 physical stores in China into "smart stores" for this year's global shopping event. The Double Eleven, as it is known, has become known in recent years as the "Double Eleven" or "Double 11," signaling a shift from its original name "Eleven" to its current name. 

    

Also known as 11-11 or "double 11," the number looks like an expression referring to being single or untied in China. November 11 is a four-date date that has always been considered one of the most important dates in the Chinese calendar year, but it is actually a holiday for singles, not just single people. November 11 has been known as Singles' Day for years, because the date 11 / 11 is similar to the Chinese term "11," which is used in China for individual peoples. This has become so popular in recent years that it is called Double Eleven or 11-11, because this year's Singles' Day, which takes place every year on November 11, is always considered the largest single day in terms of the number of people in a country. 

    

That's why November 11 is also known as Singles' Day in China. 

    

November 11 has thus become one of the most popular holidays in China's technology industry. Double Twelve is the same day as Black Friday and Cyber Monday, which are three weeks before Christmas. The fact that employees have a much shorter workweek in the days leading up to the 11th makes it easy for Chinese tech companies, which have introduced the controversial 9-9: 6 workweek (there is a 9-5: 30 workweek). M.) to look forward to the holidays. 

    

Since 2009, September 11 has been heralded as a national shopping event, and Alibaba, which operates one of the largest online shopping sites in the world (and the second largest in China), has decided to use this unofficial celebration. This is the first in a series of contributions on the Double Twelve in Chinese, so I tried to include as much detail as possible. 

    

Double 11, also known as Singles' Day Festival (which falls on November 11), is a global shopping event initiated by Chinese e-commerce giant Alibaba in 2009 and taken over by other e-commerce platforms and retailers. The Double 11, which will take place on November 11, is hosted by Alibaba, the world's largest online shopping platform and the second largest retail platform in China. The Chinese version of American Black Friday has been taken over by Alibaba Group, one of China's largest online retailers, as well as many of the country's other major retailers since 2009.